Our goal: Be your trusted data partner so you can focus on your core business.

We understand Attractions, Tourism Agencies, and ‘Things To Do’ Businesses don’t always have their own data team. With limited manpower, busy IT teams, and tight budgets, it can be hard to give data analysis the attention it needs. You probably see how data is changing the way the world does business, but not know how you can fit it in to your packed schedule. YOU. Group makes tourism data automated, actionable and easy.

How We Do It

Unique trade insight tool

Extracted value from large amounts of data

Actionable reports & competitor benchmarks

Automated real-time monitoring of online activity products


Our story: Helping you find the insights we always wanted.

YOU. Group’s Co-Founder, Jenny You, a former GM of an international attraction brand knew the frustration of selling activity products online and trying to efficiently manage multiple ticket sales channels – WITHOUT MUCH DATA. The daily efforts that come with tracking prices, monitoring changing nationality preferences, understanding shifts in market demands, and ensuring all suppliers are getting a win-win deal while ensure product listings are ‘on brand’ is no easy task.

Without many resources to support online sales strategy, she recognized the potential of a data tool that could fulfil this missing need for the Tours & Activity Industry. Mature segments like airlines and hotels are already reaping the benefits of a strong data culture and we want to bring these benefits to YOU. Our system aims to relieve your daily sales headaches at an affordable subscription price.

What Makes You Unique?

Our own high-quality data warehouse

Real-time, easy-to-use tool

Specialized in Asian destinations + only for Tours & Activities

Join our Tourism Data Community

Tour & Activity Businesses may view working alone, in isolation, as a way to protect their information & confidentiality. But learning from each other can benefit everyone.

  • Market transparency
  • Inspiration from other Tourism Business Leaders
  • Unbiased data sets objective benchmarks
  • Big picture view
  • Destinations become more appealing by each attraction becoming more desirable
  • Collectively solve complex challenges by studying what others are doing



Jenny You

“Data is valuable. And, data is everywhere, we aim to make jobs easier for "Things To Do" industry, by helping improve performance & competitive edge, through our Data Community.”

Elle Rex

“The reason we love data, is it doesn’t lie. Humans have preferences, emotions & opinions – data does not – and the core of our business mission is to keep it that way.”

Kenneth Hung

"From steam engines to cars, industries and countries were running on oil. Now with the internet, data empowers people to make decisions that’s upending the world like never before.”

Jezeel Muhammed

“Datahut is on a mission to democratize web data extraction. We believe structured, consistent and clean web data should be accessible for everyone.”

Contact us for a demo today.

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