Agencies

Whether you are a travel agency or an event planner, facing an increasingly transparent market environment, the shrinking profit margins, and digital transformation of the whole tourism industry.

All these changes make agencies feel a little at a loss:

Unable to match OTA massive search engine advertising, making increasingly difficult for travel agencies to acquire users to sustain their business.
Limited digital resources and data teams make agencies unable to keep up with travel trends in time
The traditional operating model cannot adapt to the diverse travel preferences and the rapidly changing travel needs, making agencies gradually lose their competitiveness

Case Study: MICE & Luxury Travel Business

Situation

We received an inquiry from an agency engaged in MICE & Private Travel business to Australia.

They’re interested in knowing how to use data to help improve future business and customer satisfaction.

As usual, we start with the client’s problem. After a briefing of our past insight reports, the first question the client asked was:

“What kind of data analysis can YOU. GROUP provide to help better analyze the destination we promote: Australia?”

Opportunity

Use Month Over Month popularity change data from different source markets to understand destination demand by different tourist nationalities.

Before preparing a solution, data scientists at YOU. Group analyzed the characteristics of ‘MICE & Luxury Travel Business’ from a broader conversation about the business needs presented by the client.

MICE : high requirements on a destinations’ ability to accommodate logistics and budgets
Luxury Travel : highly focused on superior experience
Australia : Dynamic destination with tourist cities of varying category types

Solution

Monitoring destination data changes,
understanding travel trends after the epidemic, and planning in advance for cost- effective experiences suitable to MICE destinations
Attention to data changes for different cities in Australia, choosing to design packages for preferred destinations based on nationality data
City popularity analysis in order to submit competitive travel proposals

Learn more about our Solutions