Attractions

ATTRACTIONS

Attractions are facing fierce competition to sell more admission tickets.

More importantly, an industry wide shift towards digital is happening simultaneously and poses the following challenges for attractions:

Poor Sales Performance
Adapting to the digitalization
Limited Access to Data

Case Study #1: Harnessing Sales Data to Increase Ticket Sales

Situation

A key player in Hong Kong’s Attraction Industry was dealing with erratic sales performance in some markets.

They were curious to understand:

1) Which products can motivate tourists of different nationalities to buy their tickets and what price range?
2) How to make trade partners profit from the product, and actively recommend the product to get more exposure on their platform and channels, driving more ticket sales

Opportunity

Come up with a data-driven strategy for both consumers & trade partners to streamline trade sales.

Solution

Analyze Travel Platform review data to detect tourist sentiment
Use data science to determine why tourists choose a competitor’s attraction over theirs
Understand benchmark data from their Destination & Attraction Categories for ROI Analytics
Predict next purchase peak through augmented analytics, allowing the attraction to prepare timely marketing actions
Track exposure data on different OTAs to enhance the deal for stronger promotion

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