Case Studies
Tour & Activity businesses can use data to understand what’s happening in your market, destination, and online sales channels. More importantly, data can inspire product & pricing innovation and drive growth. Data is made useful and relevant though our Cloud-BI system. In order for your business to make informed decisions, let our tools help you answer important questions such as:
- What’s been happening in the market and what’s likely to happen next?
- Who’s benefiting? And who is behind?
- Where to improve or what should be maintained?
- What opportunity might I be missing?
Attractions
To sell more admission tickets
More importantly, an industry wide shift towards digital is happening simultaneously and poses the following challenges for attractions:
Poor Sales Performance
Adapting to Digitalization
Limited Access to Data
Case Study #1: Harnessing Sales Data to Increase Ticket Sales
When attractions are developing new products to increase ticket sales, they have 2 parties to consider: Clients (Trade partners) and Consumer (Travelers). In many cases, attractions are designing a business product for Clients (trade partners) to get more sales exposure and leads.
1. How much should you design for the consumer experience to balance with clients' demands?
2. Where to find the insights?
Tourism Board
To influence travelers to choose their next destinations
As everything gradually shifts from offline to online, the amount of data becomes larger and more complex. In addition to air tickets and hotels, tours & activities are often the primary factors for travelers to choose a destination.
Big Data
How to extract useful business intelligence from the complex big data to promote Destinations?
Digitalization
Nielsen research found the average traveller spends 53 days visiting 28 different websites to plan and book a trip.
Promotional Analysis
How to measure the impact of trade promotions and level of competitiveness with the right metrics?
Case Study #2: Harnessing Travel Trade BI (Business Intelligence) to Attract More Inbound Tourists
Our automated YOUReport conducts in-depth analysis of various impact indicators of tours & activities on destinations and tracks the changes in the preferences of different source markets and target audiences to help Destination Marketers and Tourism Boards make strategic decisions.
We help you understand the impact of trade promotion, conduct competitiveness analysis, and provide real-time data.
OTAs (Online Travel Agencies)
To improve acquisition of users and enhance user experience
OTAs are undoubtedly at the forefront of harnessing data & employing business intelligence.
Customer behavior
Consumer Persona
Competitor Products
Case Study #3: How to Obtain Competitor's Data?
The establishment of Booking.com in 1996 opened up a new online booking experience for the hotel industry. The establishment of Tripadvisor in 2000 narrowed the gap between ``tours & activities`` and the aviation and hotel industries.
How do Online Travel Agencies (OTAs) better understand the increasingly fierce market environment and avoid product cannibalization?
We help OTAs better target customers, complement competitors' offerings, and bring an overall superior online ordering experience to travellers.
Agencies
To face an increasingly transparent market environment
Plus shrinking profit margins and digital transformation of the whole tourism industry— all these changes make agencies feel a little at a loss:
OTA Reach
Unable to match OTA's massive search engine ads, making it increasingly difficult to acquire customers
Limited Resources
Limited digital resources and data teams make agencies unable to keep up with travel trends in time
Hyper Competitive
The traditional operating model cannot adapt to the rapidly changing travel needs and diverse tourist preferences
Case Study #4: MICE & Luxury Travel Business
B2B and B2C data are both important for agencies to succeed so we first help narrow the scope to spot the most crucial data based on agencies' existing data and business conditions in order to help travel agencies save costs and resources, take quick actions, and seize opportunities.
We usually start with problems and guide travel agencies to list the challenges they are currently facing and the problems they hope to tackle.
Other “Things to Do”
To establish the rules of the game and gain market share
Tours & Activities in destinations have become no longer just traditional attractions, especially after COVID-19, a variety of new experiences and combinations of activities have began to surface. Staycation, virtual online tours, glamping, etc., our simple and easy-to-read BI (Business intelligence) tool can help these new players face these challenges:
Suitable Offer
How to provide the most suitable offer to many different Trade partners
Monitor Prices
How to monitor the changing prices from different sources to protect own interests
Exclusive Offers
How to determine, measure, and evaluate exclusive offers to certain Trade partners
