Tour & Activity businesses can use data to understand what’s happening in your market, destination, and OTAs (online sales agencies). More importantly, data can inspire product & pricing innovation and drive growth. Data is made useful and relevant though our Cloud-BI system. In order for your business to make informed decisions, let our tools help you answer important questions such as:
More importantly, an industry wide shift towards digital is happening simultaneously and poses the following challenges for attractions:
When attractions are developing new products to increase ticket sales, they have 2 parties to consider: Clients (Trade partners) and Consumer (Travelers). In many cases, attractions are designing a business product for Clients (trade partners) to get more sales exposure and leads.
1. How much should you design for the consumer experience to balance with clients' demands?
2. Where to find the insights?
As everything gradually shifts from offline to online, the amount of data becomes larger and more complex. In addition to air tickets and hotels, tours & activities are often the primary factors for travelers to choose a destination.
How to extract useful business intelligence from the complex big data to promote Destinations?
Nielsen research found the average traveller spends 53 days visiting 28 different websites to plan and book a trip.
How to measure the impact of trade promotions and level of competitiveness with the right metrics?
Our automated YOUReport conducts in-depth analysis of various impact indicators of tours & activities on destinations and tracks the changes in the preferences of different source markets and target audiences to help Destination Marketers and Tourism Boards make strategic decisions.
We help you understand the impact of trade promotion, conduct competitiveness analysis, and provide real-time data.
OTAs are undoubtedly at the forefront of harnessing data & employing business intelligence.
The establishment of Booking.com in 1996 opened up a new online booking experience for the hotel industry. The establishment of Tripadvisor in 2000 narrowed the gap between ``tours & activities`` and the aviation and hotel industries.
How do Online Travel Agencies (OTAs) better understand the increasingly fierce market environment and avoid product cannibalization?
We help OTAs better target customers, complement competitors' offerings, and bring an overall superior online ordering experience to travellers.
Plus shrinking profit margins and digital transformation of the whole tourism industry— all these changes make agencies feel a little at a loss:
Unable to match OTA's massive search engine ads, making it increasingly difficult to acquire customers
Limited digital resources and data teams make agencies unable to keep up with travel trends in time
The traditional operating model cannot adapt to the rapidly changing travel needs and diverse tourist preferences
B2B and B2C data are both important for agencies to succeed so we first help narrow the scope to spot the most crucial data based on agencies' existing data and business conditions in order to help travel agencies save costs and resources, take quick actions, and seize opportunities.
We usually start with problems and guide travel agencies to list the challenges they are currently facing and the problems they hope to tackle.
Tours & Activities in destinations have become no longer just traditional attractions, especially after COVID-19, a variety of new experiences and combinations of activities have began to surface. Staycation, virtual online tours, glamping, etc., our simple and easy-to-read BI (Business intelligence) tool can help these new players face these challenges:
How to provide the most suitable offer to many different Trade partners
How to monitor the changing prices from different sources to protect own interests
How to determine, measure, and evaluate exclusive offers to certain Trade partners
Test-drive YOU. Group's real-time dashboard.